Social media matters
8 in 10 Australians use social media as a tool to communicate, interact and socialise. It becoming more and more important as a way to do business. You can no longer ignore the signs – it’s time.
Traditional may reign, but social thrives.
For many, there is still a lot of unease and doubt about the effectiveness of social media for businesses. Traditional media still accounts for almost 62% of most marketing budgets. However, social media is on the rise. Over the past 5 years, businesses have seen digital media and particularly social media marketing rise up the ranks with an expected 40% of a businesses marketing budget now being allocated to digital marketing by 2019.
If you aren’t there, then who is?
Customers now expect you to be on social media. Over 67% of consumers use social media for customer service. The also expect fast response times and 24/7 interaction – and the companies that offer that? Top of the ladder, my friends. They even see bigger financial gains than those who don’t engage in social customer service. And if you aren’t online, actively engaging with your customer base, you can probably bet your competitor is. If your competitor gets there first, it’ll make winning your customer over a lot harder.
Offering real time communication, can in turn positively influence sales and interest. Plus, most customers don’t look at social media as a marketing tool, its a place of social interaction and communication. Take advantage of that.
Know your customer, inside and out.
Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. With social you can run targeted ads, far greater than traditional media, and see real time results. They are a relatively inexpensive method of advertising, that allow you to get real specific, I’m talking down to location, connections, interests, gender and age (plus so many more).
Using social media for business can also boost your site’s SEO – driving traffic through your social media pages to your optimised web pages will help you climb higher in the search engine results pages. Two birds, one stone.
Social is now.
Social media networks are just new channels for your brands voice and content. They simultaneously make you easier and more accessible for new customers, whilst making you more familiar and recognisable for existing customers.
We can understand your unease. Social media marketing for business isn’t exactly as easy as it seems. Everything changes in a blink of an eye. One day you have a long term marketing plan, the next, who knows. That’s why you have people like us, dedicated social media management junkies who can help you and your business traverse the ever changing social media landscape. The stress comes off of you and all you need to focus on is your long term goals. We are there with you every step of the way. If you’re looking for a social media management Perth based company, get in touch with us to discuss what you want to get out of social.