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A picture may be worth a thousand words, but 1 minute of video is now worth about 1.8 million

Video is continuing to grow rapidly, and has now become the single most important strategy for content marketing today. If you’re a business owner in 2018, you have to be looking at video – it’s that simple.

Video is more engaging, more memorable and more popular than any other type of content out there in the stratosphere, and with the staggering volume of video far outweighing other content, viewers are now voting with their views.

Why is this so significant to modern brands?

We’ve experienced a big shift in branding and marketing in the past decade, with marketers no longer focusing on the products and services our favourite brands have to offer. Instead, the stories they tell have taken centre stage, and become the all important hook for grabbing their customer’s attention and loyalty. Brands now sell lifestyles, experiences and states of mind cleverly attributed with their products and services.

Since its creation, video as a medium has been about telling stories, so it’s no wonder it has become the strategy of choice for modern brands, particularly on the internet. And the statistics backing up its success are jaw-dropping, just take a look at our short video above to see just a few!

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Understanding social platforms can get you the most return on your video marketing content

When you think of internet video, you think of YouTube. But think again! Surprisingly, Facebook has now snatched the crown for video sharing, with their enormous daily video streams continuing to sky-rocket. Don’t get us wrong, YouTube is great and in many ways was the founder of video sharing online, but all it really is is a video library, which is not always the best for those looking to target a specific demographic.

You should instead be looking at putting your content on platforms like Facebook and Instagram, because they are built on a foundation of targeted consumer data – filtering and displaying content to its users based on their personal browsing habits and interests. This gives brands a huge advantage, allowing them to keep content relevant and reaching their preferred customers, and when combined with the power of video, you’ve got a winning combination.

Facebook knows this too, adding tons of new features to increase the amount of attention that video content gets. Instagram has also gone to great lengths to better support video, continually increasing the maximum run-time of videos and even doing away with its famous ‘square only’ aspect ratio (because videos generally are not square!) to help the trend grow.

Jumping on board

We’re not really sure why, but a lot of people think that coming up with video content for their business is really challenging. Truth is, it’s incredibly easy, and is made the same way you’d come up with new photos or text. Knowing your outcome is key – are you looking to sell more of a particular product? Feature it in a product showcase video. Are you a consultation business looking to promote your personal services? Show people who you are with staff interviews and what you can do with customer testimonials. With a clear picture of what you want out of every video, the creation process becomes a breeze.

If you’re ready to pull the trigger on some amazing video content, get in touch with us to discuss your ideas and we’ll help you bring them to life. With our experience in content creation and distribution, we’ll not only help you create great videos, we’ll make sure its distributed with maximum impact.

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