Paul Carroll Shoes
Crafting a different kind of footwear brand
Paul Carroll is a family owned footwear business operating in Perth Western Australia for over 40 years. Their focus is to provide customers with wide ranges of global footwear brands and high levels of customer satisfaction.
We have worked very closely with Paul Carroll Shoes for the last 13 years, developing and building their print and web based marketing materials.
Paul Carroll initially approached Pixel Whip to assist with their promotional materials. They found that they were struggling to create their own content that would stand them out from their competitors. Paul Carroll also needed a fresh look, and a comprehensive website built for them.
Defining the brand
Paul Carroll’s brand identity and brand applications are all the creation of Pixel Whip, ranging from stationary to large scale signage and shop fitting design. In terms of print, we design and manage the seasonal catalogue and produce all of Paul Carroll’s print advertising, including newspaper, magazine, bus-back and billboard.
We were was also tasked with developing a comprehensive, fully functional eCommerce store that would allow customers to easily shop their entire catalogue. Using the Magento CMS, we built the website from the ground up and integrated it to work with their existing POS system. In addition, we provide Paul Carroll with a comprehensive SEO solution, helping drive traffic to their store.
As the brand continues to modernise, we’ve also been comissioned to create film content for Paul Carroll, including a campaign film for their most recent Autumn Winter 2018 campaign. The film provided engaging content for the brands web, social and email marketing channels.
Pixel Whip also designs & distributes regular e-marketing campaigns, as well as producing content for their Facebook & Instagram feeds, keeping their customers up-to-date with the very latest that the brand has to offer.